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Case Study

Case Study: Mustangs at the Island

If you are a fan of Ford Mustangs, the Mustangs at the Island car show is a Must attend show. The 3-day annual show is held at Treasure Island Casino just south of the Twin Cities in Minnesota, and attracts around 300 Mustangs from every era of the cars production. The show schedule includes a driving experience with Gary Curtis, a cruise, poker run, movie night, and many other activities to keep the participants active all weekend long.

The club that hosts the show, The Lake Country Mustang Club, uses the Middletwin suite for managing membership, and used the Middletwin car show software to manage the car show.

They started by setting up the show in Middletwin, with the dates and show description. Since all the cars would be Ford Mustangs, setting up makes and models was easy, however if they had more, it would not have been difficult to setup. And with Middletwin you can even let the participant manually enter their make and model rather than defining a list to choose from.

Since the car show portion of the event is held in the casino parking lot, the club decided to set sections of the parking lot up as classes in Middletwin and created “placeholder” registrations for all available spaces in the parking lot. Then, when a car would arrive and be parked, the car would be entered into the placeholder registration.

Onsite, doing the car show, Middletwin provided 3 chromebooks for volunteers to use to enter in participant details as they arrived, and a printer to print out voting results. Voting was open from 12:30 to 2:30 on Saturday and the show used Middletwin’s new mobile voting, providing one time use QR codes to all participants. This allowed the vote to be entered by the participants, and allowed the show to be able to be able to print out the voting results at 2:30, the moment voting closed.

Simple and flexible setup along with mobile voting really took away the stress from the club volunteers when it came to the car show management, and ran smoother than it ever had in past years.

Find out how Middletwin can help your car club, sign up for a demo today

 

Case Study

Case Study: Power on Tower Muscle Car Show

The Power on Tower Muscle car show is an all makes and models charity car show in Superior Wisconsin and is hosted at the Benna Ford car dealership on Tower avenue and run by the Twin Ports Mustang and Ford club.

The annual car show was held on August 20 2024 (originally planned for August 15th but changed due to weather). Participants were encouraged to pre-register by the Benna Ford dealership and the Twin Ports Mustang and Ford club through online posts that included a QR code that took participants directly to the pre-registration page. Pre-registration was low due to the car shows date change.

The show was setup with a total of 18 classes based on car year and weather it was modified or not.

On the day of the show a total of 106 cars showed up and registered for the car show. The show was held from 5-7:30 and all car registrations were entered in manually by volunteers using 3 computers, and custom dash cards were printed out for each participant by a volunteer immediately after the participants were entered into the system.

Participant voting was handled using Middletwins new mobile voting process. This worked extremely well even with participants who initially considered themselves to not be technically savvy enough to figure it out. Because of how well this worked, only 6 ballots had to be manually entered, and when 7:30 came the Twin Ports Mustang and Fords club was able to print out the voting results. It only took a few minutes to add in special awards and the awards ceremony started right away.

Because this is a charity car show the Benna Ford dealership and the Twin Ports Mustang and Ford club were able to raise, and match, a very generous donation for the Soldiers and Sailors Relief Fund in Douglas County and the Minnesota Assistance Council for Veterans in St. Louis County.

Find out how Middletwin can help your car club, sign up for a demo today

Case Study

Case Study: Midwest Mopars in the Park

The Midwest Mopars in the Park car show is one of the top national all Mopar car shows in the nation, with an average of 1200 show cars and 7500 spectators over a 3 day weekend, it draws cars and spectators from all across the nation and Canada.

The show is run by a twin cities based car club called Midwest Mopars. The Midwest Mopars club started back in 1984 and currently has around 450 members. The club utilizes Middletwin for member management (sign up and renewal), newsletter distributions and other club emails, the member portal for member engagement and the activities calendar, and managing their 2 annual events, Midwest Mopars in the Park car show and the winter banquet ticket sales.

For the Midwest Mopars in the Park car show they have roughly 50 different classes for cars at the show, all of which is configured in Middletwin. They are able to setup pre-registration for the show and configure Middletwin so that members can get a special member only discount when they pre-register after logging into the member portal. Pre-registration typically begins in January and by the time the club ends pre-registering cars (mid May) the club will have anywhere from 500-600 cars already entered into the system. And all the data was entered by the participants, improving data accuracy. Pre-registrants also use credit card when signing up, so there were no checks to deposit, the funds are automatically deposited into the clubs account without any intervention.

All the dashcards for the pre-registered cars are printed using Middletwin ahead of time. Middletwin can be customized to create beautiful dash cards, with all the members data printed from the computer, not hand written, making them much easier to read for all.

Midwest Mopars also uses Middletwin to sell digital/mobile tickets online to the show before the show opens, as a discount. The passes are scanned at the spectator entrance and can only be used one time.

During the show another 500-600 cars will come that were not pre-registered. These cars are entered into Middletwin during the show by volunteers using 3 chrome book computers. The dashcards for these day of show participants are handwritten to simply speed up the sign up process.

Participants are given a ballot and asked to choose their favorite cars in each of the 50 classes. Ballots are due on the last day of the show. These ballots have all 50 classes listed out and a line next to each class for the participant to write in the registration number for the car they are voting for. Prior to Middletwin this data was manually tabulated using grids and tick marks on large pieces of cardboard and the process typically took over 3 hours. With Middletwin all this data can be keyed in by volunteers within 20-30 minutes using the same 3 chrome books that were used for day of show registration data entry.

As of this writing, Middletwin has added a new feature to allow the participants to vote using their smartphones, the process is very easy and had already been extremely successful at other car shows by other Middletwin customers.

After all the votes are in, and voting is closed, access to the results is simply a click away. The results are printed out on a standard printer and display the top 10 cars for each class, ordered by vote count, with the name and car information for the participants. Then it is simply up to the show staff to separate out any special awards from the vote counts and they are ready for awards.

From the pre-registration process to the ballot counting Middletwin has really streamlined the Midwest Mopars in the Park national car show, helped to reduce stress for the show staff, and improved the experience for all the participants and club members.

Find out how Middletwin can help your car club, sign up for a demo today

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