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Wade Girard

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Middletwin uses Sendgrid

Today Middletwin is excited to announce that we switched from our previous email provider to Twilio’s SendGrid. SendGrid’s email platform offers Middletwin’s customers a reliable and scalable email infrastructure. Email is complex, but with SendGrid, our customers are set up for success with proven results of 97% delivery rates (12% over the industry average) and a 6% increase in open rates, according to SendGrid.

Middletwin is an industry leading platform for groups to use to manage their membership, events, and communications. Our platform gives our customers the tools they need to effectively manage all aspects of their groups, and group members get a dedicated portal that allows them to interact with their group.

For more info, check out www.middletwin.com and sign up for a demo or for a free 30-day trial.

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13 Years of Mopars in the Park

This year marks the 13th year that the Middletwin platform has been the platform of choice for the Midwest Mopars car club. The Middletwin platform has grown every year to accommodate this national car show with managing the 100s of registrations, the voting, the payment processing using Stripe, communication, and more.

Find out how Middletwin can help your group get to the next level and serve your members in a whole new way. Sign up for a demo today using this link https://www.middletwin.com/demo-signup/.

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Refunds (not tax refunds)

Middletwin group and event mangement platform

Middletwin is the premiere platform for clubs to use to manage their membership, events, and communications. With this latest update, available today, Middletwin makes tracking and managing credit card purchases super easy, and now you can also refund credit card transactions.

Lets face it, sometimes accidental credit card purchases happen, weather is a duplicate charge or an accidental purchase, or whatever the case might be, they happen. With this latest update club administrators with admin, finance, or membership management permission, can easily issue a credit card refund with the click of a button.

Middletwin uses Stripe for all our credit card processing, and Stripe will also handle the refund processing. Refunds typically take 5-10 days to process, and the Middletwin club will not incur any additional fees for the refund processing, but will still be responsible for the original fees associated with the initial purchase.

To learn more about Middletwin you can sign up today for a demo here https://www.middletwin.com/demo-signup/, or signup for a free trial here, https://app.middletwin.com/signup.

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How to be a super club

If you want your club to have super powers, then you need tools that give you those powers. Middletwin provides you with the tools to free you up to go back to enjoying your club again, and shows your members that you care enough for the best for them.

Some of the tools are:

  • Member management
  • Accept credit cards
  • Event/Show management
  • Online event ticket sales and participant registration
  • Online club store
  • Member portal
  • Email/campaign management
  • Financial reports

And that is just the start. Signup for a demo of Middletwin or a free 30 day trial and see how you can be a super hero.

Signup for a demo here: https://www.middletwin.com/demo-signup/
Signup for a free 30 day trial here: https://app.middletwin.com/signup

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Know your clubs sales with Middletwin

We are constantly making updates, and with a recent update to the Middletwin platform you now have insight into your clubs sales like never before.

Now, not only can you see all the transactions, you can also see if they succeeded or were incomplete. At a glance you can find the name and email address of the customer. And see the approximate transaction fees along with many other details. This view really helps clubs to reconcile their Middletwin transactions with bank records.

On top of this, we have improved the purchasing experience of your clubs customers. With the new experience your customers can see everything in one screen.

Get a better view of your clubs sales and provide a better experience for your customers, get Middletwin.

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Car Show Spotlight: Midwest Mopars in the Park

The Midwest Mopars in the Park car show is a national car show and swap meet that is organized by the Midwest Mopars car club. The show always takes place in Minnesota on the weekend after memorial day, and is currently located at the Washington County Fairgrounds in Stillwater. The event is estimated to be at least the third largest all Mopar show and swap meet in the United States.

Cars at the show are organized by classes. There are approximately 50 different classes for cars based on year, body style, customizations, and a number of other factors. The owner of each car that registers for the show is given a ballot and is asked to go through the show and vote for their favorite car in each class. These votes are then tallied on Sunday and used to determine class winners.

Pre-Registration

Cars can pre-register for the show beginning in January of the shows year. This year the shows organizers decided to have all car pre-registrations performed online only, eliminating mail in registrations. This decision was made to help streamline the process for the show staff, improve the accuracy of the data, and was also based on the ease of how the process works due to the online registration process that the Middletwin platform offers.

Car Numbering

When cars register a car number is automatically assigned to the car based on the class the car is in. The class and number can easily be changed if it is determined that a car is not in the correct class.

Dash Cards

After pre-registration is complete, the staff can easily print out nice, easy to read dash cards for the cars. They can be printed by the staff using their own printers at home, or the data can easily be exported and sent to a printer to have them printed.

Participant Registration During Event

During the event participants who did not pre-register can easily register at the event. Their information can be entered in by staff, this process is streamlined by allowing staff to search previous events for the participants information as many participants have attended prior events.

Voting

Ballots are required to be turned in by 11:00 on the last day of the event. At anytime during the event staff can begin entering in votes into the Middletwin system. Entering in a complete ballot only takes a minute or so to complete due to the ease of use with which the Middletwin system provides.

Vote Results

After all the ballots have been entered event staff can easily get a printable list of the results with the click of one button. The list shows the top ten cars, by vote, in each class and shows the number of votes the top 10 cars received. Weighted averages are also provided to assist with analysis of the results.

Awards

The awards process is streamlines by having a printout of the results that includes the car information and the owners name, so staff don’t have to just say a car number. It really adds a nice personal touch with very little effort by the event staff.

The Mobile App

In addition to all this, Middletwin provided a mobile app, new for 2023, that event spectators and participants could download to their iphone or android devices to view the shows schedule, maps, vendors, and food options.

Future Events

With the Middletwin platform, planning for next years event is made easy because they can create the event in the Middletwin platform by copying the previous years event, really reducing the amount of configuration down to just making minor changes.

The Money

Because of the online pre-registration the event staff did not need to deal with checks in the mail, bad checks, or running to the bank. The event took in approximately $10,000 before the event began and it was all automatically processed and deposited directly to the clubs bank account. And within the Middletwin platform staff can easily see each of the transactions and have a dashboard with totals.

Communication

The Middletwin platform has a built in email builder and campaign tool, similar to other third party solutions. With these tools the staff for the car show were able to create and send an email a few days before the event to to nearly 500 pre-registered participants to inform them of what to expect when they arrive at the event, and how to streamline their entry. And then after the show the organizers were able to send a thank you email to all the participants. It only took a few minutes of time to create and send hundreds of emails, yet made a big impact.

In summary, what makes Midwest Mopars in the Park a great event year after year is the amazing people that host the event, the amazing volunteers that help make the event happen, the fantastic participants who continue to bring their cars every year, and the tools that Middletwin provides to help streamline many of the processes that go on behind the scenes. Middletwin can do this for your group too, please reach out to us on the contact us page and find out how.

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Row the boat

There is an analogy when dealing with groups that if your group was all in the same boat, and each person had a paddle, would they all be rowing in the same direction? If not, your boat would be spinning in circles or not moving at all.

Why is your group rowing in different directions?

There can be many reasons, but one of them might be related to the tools a group chooses to use to manage themselves. Read on to learn more.

Everyone wants to help, however that help should be done in a way that the group can use, and not just the one person doing the work. Why? Because that person may not always be around to help.

A great example of this is the simple act of managing a list of all the members in a group. This might seem trivial at first, and it might be, but imagine that a person starts working on this, they use a spreadsheet or database that they are familiar with and no one else in the group has any experience with. The list grows to hundreds, when someone wants to send an email to all the members they need to get a copy of the list… now there are 2 copies, do they stay in sync? Does the third party email system sell your mailing list? Then someone wants to send out letters for membership renewals.. that generates another list… are you sending out mail with stamps? you need a mailing list, getting checks in the mail? How does the group manage which members have paid and which ones are late and which ones did not renew at all?

Now what happens when the person managing the membership list retires or leaves?

While having someone who is willing to manage your list of members is great, having them do that using their own tools is problematic, and does not really benefit the group.

Using a dedicated system like Middletwin, all group admins can access the membership list. Emails can be sent from Middletwin, so no need to generate copies of the list for another system or risk a third party selling your membership list. You can link your bank account and members can sign up and renew their membership online using a credit card. No stamps, no mailings. One of the best parts of using a dedicated system is that it can be easily transferred to another person when necessary. Its documented, and there is help and training available if you need it.

Get your group rowing in the same direction, get your group Middletwin. It’s never to late.

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Customize your responses

When it comes to making the best platform for your club, we are relentless. Now you can create beautiful custom email templates to use as responses for event and vendor registrations. Simply build the email template in the email editor and then in the event setup select the template to use. Don’t forget that you can use custom tags in the email template to personalize the response.

Let us know how Middletwin can work for your group.

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Member ID Cards

Making member ID cards just got an easy button.

Creating member ID cards in Middletwin is just a button click. You will notice on the member list a new button that looks like an ID card icon

The member id card button

This will take you to a new page with ID cards laid out and ready to print using Avery business card template. Just make sure you have blank templates loaded in your printer.

Note that the current filtering for the member list will be used when generating the member ID cards.

And lastly, if you have a club logo setup for the member portal, that logo will be placed prominently on each member ID card.

Your member ID card, don’t leave home without it.

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Your Photos

We recently added a photo album to the member portal social page, allowing your members to easily see all the photos that they have posted.

The photo album

Clicking on a photo thumbnail will enlarge the image so the members can see it more clearly. As they add images the album will grow.

Give your members their own dedicated member space, give them Middletwin.

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