Case Study: Midwest Mopars in the Park

Case Study: Midwest Mopars in the Park

The Midwest Mopars in the Park car show is one of the top national all Mopar car shows in the nation, with an average of 1200 show cars and 7500 spectators over a 3 day weekend, it draws cars and spectators from all across the nation and Canada.

The show is run by a twin cities based car club called Midwest Mopars. The Midwest Mopars club started back in 1984 and currently has around 450 members. The club utilizes Middletwin for member management (sign up and renewal), newsletter distributions and other club emails, the member portal for member engagement and the activities calendar, and managing their 2 annual events, Midwest Mopars in the Park car show and the winter banquet ticket sales.

For the Midwest Mopars in the Park car show they have roughly 50 different classes for cars at the show, all of which is configured in Middletwin. They are able to setup pre-registration for the show and configure Middletwin so that members can get a special member only discount when they pre-register after logging into the member portal. Pre-registration typically begins in January and by the time the club ends pre-registering cars (mid May) the club will have anywhere from 500-600 cars already entered into the system. And all the data was entered by the participants, improving data accuracy. Pre-registrants also use credit card when signing up, so there were no checks to deposit, the funds are automatically deposited into the clubs account without any intervention.

All the dashcards for the pre-registered cars are printed using Middletwin ahead of time. Middletwin can be customized to create beautiful dash cards, with all the members data printed from the computer, not hand written, making them much easier to read for all.

Midwest Mopars also uses Middletwin to sell digital/mobile tickets online to the show before the show opens, as a discount. The passes are scanned at the spectator entrance and can only be used one time.

During the show another 500-600 cars will come that were not pre-registered. These cars are entered into Middletwin during the show by volunteers using 3 chrome book computers. The dashcards for these day of show participants are handwritten to simply speed up the sign up process.

Participants are given a ballot and asked to choose their favorite cars in each of the 50 classes. Ballots are due on the last day of the show. These ballots have all 50 classes listed out and a line next to each class for the participant to write in the registration number for the car they are voting for. Prior to Middletwin this data was manually tabulated using grids and tick marks on large pieces of cardboard and the process typically took over 3 hours. With Middletwin all this data can be keyed in by volunteers within 20-30 minutes using the same 3 chrome books that were used for day of show registration data entry.

As of this writing, Middletwin has added a new feature to allow the participants to vote using their smartphones, the process is very easy and had already been extremely successful at other car shows by other Middletwin customers.

After all the votes are in, and voting is closed, access to the results is simply a click away. The results are printed out on a standard printer and display the top 10 cars for each class, ordered by vote count, with the name and car information for the participants. Then it is simply up to the show staff to separate out any special awards from the vote counts and they are ready for awards.

From the pre-registration process to the ballot counting Middletwin has really streamlined the Midwest Mopars in the Park national car show, helped to reduce stress for the show staff, and improved the experience for all the participants and club members.

Find out how Middletwin can help your car club, sign up for a demo today

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